SaaS SEO Services For You to Get on the First Page of Google

  • SEO consulting & strategy development
  • Market research
  • Keyword research
  • Onpage and offpage optimization
  • Content strategy development
  • Content writing services
  • Link building services
  • UX & engagement optimization
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SaaS Business Challenges We Help to Overcome

  • custom ror web solutions
    Competing with Big Market Players
    According to Oracle CEO Mark Hurd, the enterprise SaaS market will consolidate in the near future. Small SaaS companies without investments in SaaS SEO and modern technologies will not be able to compete.
  • Startups mvps
    Decreased Willingness to Pay High for SaaS Products
    New customer acquisition got harder, and the role of SaaS SEO in product success grew. Over the past 5 years, the customer acquisition cost has increased by 40%, and willingness-to-pay has decreased by 70%.
  • dedicated team
    Low Marketing Expertise in a Highly Competitive Market
    Since 2015, the SaaS industry has experienced 5x growth. Digital marketing has struggled to adapt to such a pace but still continues spawning irrelevant SaaS SEO  and marketing strategies.

Why Choose SaaS SEO?

  • Inbound leads generated through SEO cost 62% less than outbound leads. (
  • From 70% to 80% of users completely ignore paid ads.(
  • SEO is 3x more likely to convert than PPC (
  • SEO produces 57% more leads than any other marketing strategy (B2B marketers)
  • 90% of businesses used blogs to help market their brands within the last 12 months (
  • SEO leads have a 14.6 % closure rate, but outbound leads only have a 1.7 % close rate (

SaaS SEO Services Results

How Sumatosoft helps to boost SaaS businesses with SaaS SEO. Cases.


    Case 1: Conversion Rate Increase

    Client: Low-code platform (SaaS)Services provided: Landing pages content optimization and redesign, page speed optimization, UX review Using a hub & spoke content marketing strategy, we increased conversion rate from 0.1% to 1.2% from blog pages and from 0.4% to 1.6% on landing pages in 6 months.


    Case 2: Referral Traffic Increase

    Client: eLearning Platform with ML (SaaS)Services provided: Linkbuilding and content strategy development SumatoSoft using Skyscraper Technique in link building and content strategy, increased Referral traffic by 340% in 5 months.


    Case 3. Organic Traffic Growth

    Client: PaaS-centric serviceServices provided: content strategy and writing services We implemented a content strategy for the client resulting in the growth of organic traffic from 5% to 15% per month within the last 14 months.

SumatoSoft SaaS SEO Process

Business AnalysisBusiness Analysis

1. Business Goals & Metrics Discussions

  • For example, increase organic traffic by 10% and increase conversion by 50% compared to the current one in 6 months.

2. Target Audience Research & Planning

  • The stage of cooperation with your tech and marketing team as well as the study of the target audience  for the strategy making.

3. Strategy Alignment

  • Based on the information obtained as a result of the research, we determine and agree with you on the strategy, budget, implementation deadlines and tactics for achieving it.
UI ConvenienceTesting and Quality Assurance

4. Strategy Implementation

  • We are engaged in the implementation of the approved marketing strategy in close cooperation with your team.

5. Reporting

  • After the agreed deadlines, we sum up the results and draw conclusions about the results obtained.

SaaS SEO Techniques We Apply


    Improve Organic CTR Using PPC Testing


    Digital PR to Earn Authority Backlinks


    Optimize for Core Web Vitals


    Turn Brand Mentions Into Links


    Keyword Gap Analysis


    Hub & Spoke technique


    Skyscraper technique


    Focus on User Experience

Our Happy Clients

Yuriy Semenchuk

Yuriy Semenchuk

Business Car
General Director

When looking for a strategic IT-partner for the development of a corporate ERP solution, we chose SumatoSoft. We are pleased to mention that the work is done to the full extent, on time and on a high quality level.

We recommend SumatoSoft as a reliable partner in the sphere of development and implementation of complex business solutions.

Michael Karbushev

Michael Karbushev

Senior Director of Engineering

They are very sharp and have a high-quality team. I expect quality from people, and they have the kind of team I can work with. They were upfront about everything that needed to be done.

I appreciated that the cost of the project turned out to be smaller than what we expected because they made some very good suggestions. They are very pleasant to work with.

Paul S. Chun

Paul S. Chun

Rivalfox GmbH

The Rivalfox had the pleasure to work with SumatoSoft in building out core portions of our product, and the results really couldn’t have been better.

SumatoSoft provided us with engineering expertise, enthusiasm and great people that were focused on creating quality features quickly.

Ekaterina Bromberg

Ekaterina Bromberg

Together with the team, we have turned the MVP version of the service into a modern full-featured platform for online marketers. We are very satisfied with the work the SumatoSoft team has performed, and we would like to highlight the high level of technical expertise, coherence and efficiency of communication and flexibility in work.

We can say with confidence that SumatoSoft has realized all our ideas into practice.

Damian Gevertz

Damian Gevertz

Founder & CEO

We tried another company that one of our partners had used but they didn’t work out. I feel that SumatoSoft does a better investigation of what we’re asking for. They tell us how they plan to do a task and ask if that works for us. We chose them because their method worked with us.

Yury Haverman

Yury Haverman


SumatoSoft team not only knew well how to build a partnership-based working process, but also offered sensible suggestions and advice helping us to reach the long-term business goals.

We are completely satisfied with the results of our cooperation and will be happy to recommend SumatoSoft as a reliable and competent partner for development of web-based solutions.

Andrey Kubka

Andrey Kubka

Product Technology Manager

SumatoSoft team not only knew well how to build a partnership-based working process, but also offered sensible suggestions and advice helping us to reach the long-term business goals.

We are completely satisfied with the results of our cooperation and will be happy to recommend SumatoSoft as a reliable and competent partner for development of web-based solutions.


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Frequently Asked Questions

Answers to commonly asked questions

What is SaaS SEO?

SaaS SEO or Software-as-a-Service Search Engine Optimisation is the art and science of optimizing websites that offer SaaS products so their pages get to the top of search results. SEO is a long-term strategy that aims to attract consistent traffic and ensure its gradual growth. It includes activities like content creation, keyword research and analysis, website audit and optimization, and backlinks building.

The opposite strategy that can complement SEO is paid advertising. It aims to drive traffic quickly by paying some money to search engines, so they put your website on top of the search results pages.

We, at SumatoSoft, provide SaaS SEO services in the following areas: build result-oriented marketing strategie, increase organic traffic by 5-20% monthly, improve a website conversion rate, expand the brand awareness, and more. Contact us to get a free quote. 

Why should you invest in a SaaS SEO?

The SaaS market became a very competitive market with big players that consolidated it. The customer acquisition cost has increased by 40% since 2017, making the issue of keeping sustainable acquisition costs critical.

A SaaS company wouldn't be able to compete and go bankrupt with high acquisition costs.  SaaS SEO is a tool that reduces the cost-per-acquisition over time. It targets to get your website pages at the top of results page in search engines. It will generate a stable flow of traffic even if spendings on SEO become equal to zero for some time. 

One more significant reason to invest in SaaS SEO is the reduction of dependency on paid advertisement. The main issue of such a dependency is that traffic flow stops as soon as ads stop displaying. Your business may struggle harder during economic downturns if the only source of new customers is paid advertisement.

SumatoSoft provides exceptional SaaS SEO services: contact us to get a free quote!

Will SaaS SEO increase my sales?

Yes, it will. 

Your sales depend on the efficiency of your sales department and the website conversion. Effective SaaS SEO ensures the exponential growth of traffic on your website over time which entails more opportunities to convert leads into customers.

A boost in sales may happen if the message and offer on your website are appealing to visitors, the information is valuable, and the opportunities of your SaaS product bring benefit and outcompetes other solutions. To get the gist of what SumatoSoft’s

SaaS SEO services include: 
- A unique SaaS business-tailored marketing strategy
- Technical on-site optimizationBacklinks building
- All these activities aim to attract more visitors to your website.

If your sales process is well-established, then SaaS SEO will definitely boost your sales.

Contact us and we’ll show how our services can increase your sales. 

How important is SEO in a SaaS business?

SEO is crucial for SaaS businesses for two reasons: 
1. SaaS SEO allows to reach lower customer acquisition costs
2. SaaS SEO reduces dependency on paid advertising.

A low acquisition rate means a lot to SaaS since it has increased by 40% since 2017, making SaaS businesses balance between offering an affordable price for their product and making a profit. Besides this important aspect, SEO also delivers a range of other benefits that are less crucial to the SaaS domain. They are: 

Improvement of organic search visibility of a website
- A boost of online presence and trust among potential customers
- The stable and consistently growing flow of traffic
- An increase in your brand awareness as an authoritative business 

The best way to see all SEO benefits is to try it. Contact us and get a free quote! 

What is SaaS content?

The term SaaS content covers all types of content that aim to guide users on how to use the software for their use-cases. Examples of SaaS content are:
- Newbie guides and comprehensive product guides 
- How to onboard the team
- Best practices for implementing your SaaS solution
- How the SaaS product is used by businesses of different types 
- Templates for particular domains like a template of a CRM dashboard for a sales department/for executives/project managers
- How to use some function” articles
- Courses and video tutorials 

To summarize, SaaS content is content to which users will refer to over and over during product usage. Such content becomes a valuable source of constant traffic from current customers. And this type of content is extremely valuable for a long-term SaaS SEO strategy. 

The SumatoSoft marketing team can write SaaS content or consult on a marketing strategy. Feel free to contact us if you found the material useful. 

How do you create a SaaS content marketing strategy?

SaaS content marketing strategy differs a little from a usual retail marketing strategy. The reason lies in the focus of an ordinary marketing funnel and a SaaS one. Conversion of a new buyer is the main goal in traditional marketing, while the same event is only a start of a long-lasting retention stage for SaaS businesses. SaaS marketing strategy is more about driving product awareness to get users to try it and stick with it.

Referring to the steps of strategy development, they are the same as for any content marketing strategy: 
1. Develop buyer persona
2. Run competitor analysis
3. General strategy defining
4. Define KPIs
5. Define and approve the budget
6. Choose distribution channels and marketing tactics
7. Hold keyword research and prepare a content plan for several months

Two tips that can help you to reach desired results: 
- The best content format that attracts leads is list articles. Some examples of titles are: “Best X software”, “[Industry] software”, “[Competitor] alternatives”. 
- The best content type to boost user retention is directly related to addressing the client's pay points. Titles for this type of content are: “How to [do something]”, “How to [do something] in [the platform’s name]”.

We, at SumatoSoft, can help you to create a comprehensive marketing strategy. Contact us to get a free quote.

Rewards & Recognitions

SumatoSoft has been recognized by the leading analytics agencies working with the best software development companies from all over the world. Our values and partners help us to provide the best services in the field.

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    Recognized by
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    Consulting Partner
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    Recognized by
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  • Belarus High Tech Park badge
    Hign Tech Park

Discovery Phase Benefits

A well-done business analysis or discovery phase results in 2 main benefits for clients' businesses: reduced cost of Implementation and increased potential benefits as well as.

    Reduce costs as much as 50%


    Improve quality


    Decrease out-of-cycle rework

  • Rework reduction

    Cut time-to-market by 20%


    Focus on value to deliver


    Shorter project funding approval time


    Consistency across project delivery  

Business Analysis as Integral Part of Software Development

Business analysts are a link between all project participants: a project manager, analyst, designers, developers, testers and you and your business.
business analysis as integral part of software developmentbusiness analysis as integral part of software development
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