Case Study: Daiokan – web platform for photoshoot organizations
A web marketplace for photographers and photography customers, built for Daiokan. The platform enabled photographers to create subscription-based profiles and sell their work, while customers could browse portfolios, schedule sessions, read reviews, and order printed photo products with multi-currency payment support.
Business challenge
The Client was looking for a web development company to build an online platform for photographers where they would be able to reach customers, exhibit and sell their works.
At the same time, the platform was conceived as a place where common people would be able to read feedback and recommendations, schedule a photoshoot and hire a photographer for any occasion. In addition, the platform was supposed to be enhanced with functionality enabling customers to order pictures in various formats.
Our solution
With strong attention to detail, SumatoSoft embodied the idea of the Client and developed a comprehensive web platform for photographers and photography-lovers enhanced with a number of features.
Key features:
- Integration of an external platform to attract photographers who can utilize the service for free for one month and after that choose an appropriate subscription plan and take advantage of Daiokan membership.
- Integration of print-on-demand platform Kite into Daiokan. This integration enables customers to order various products with their photos made by Daiokan photographers.
- Multi-currency support: customers have a few options and can pay in EUR, USD, GBP.
- Photo printing: customers are provided with an option to print their photos received from photographers on Daiokan by making an order online.
- Bulk photo purchase option: a special offer for customers – page with a deal where they can buy a whole photoshoot at a discount. Deals are created by Daiokan administrators.
- Paid upfront sessions: the feature that allows customers who paid for photos in advance to instantly receive and download them. What is more, if customers are not satisfied with the quality of pictures, they can get a refund.
Before:
- Photographers reached potential clients through social media and word-of-mouth, with no central booking interface to manage incoming requests
- Customers had no single place to review photographer profiles, compare feedback, and schedule a session
- Revenue per photoshoot was limited to the base session fee, with no upsell mechanism for physical products
- Clients who paid after delivery had no guarantee of prompt photo receipt and no formal dispute mechanism
After:
- Photographers receive and manage booking requests directly through the platform, spending ~40% less time on client acquisition and logistics
- Customers browse verified photographer profiles, read recommendations, and book a session end-to-end in one interface
- Photographers earn ~20% more per session through Kite print-on-demand products and bulk photoshoot purchase deals
- Paid upfront sessions ensure instant photo delivery upon payment, with a built-in refund mechanism for quality disputes
SumatoSoft is the firm to work with if you want to keep up to high standards. The professional workflows they stick to result in exceptional quality.
Important, they help you think with the business logic of your application and they don’t blindly follow what you are saying. Which is super important. Overall, great skills, good communication, and happy with the results so far.
