Case Study: MyMediAds – professional social network for online marketers
MyMediAds is a web platform for finding online marketing partners.
Project details:
About the Client:
MyMediAds had an MVP version of the service for online marketers developed using PHP (WordPress). The service was outdated, lacking in performance, scalability, modern usability standards, and speed. The goal of the MyMediAds service is to provide a comprehensive and user-friendly online platform for marketers to efficiently find partners, manage advertisements, and expand their marketing reach.
- Location: Israel.
- Industry: Marketing & Sales.
- Team size: 6 specialists (1 Project Manager, 3 Software Developers, 1 Quality Assurance Engineer, 1 Web Designer).
- Project duration: 8 months.
Business challenge
The main project challenges were:
- ensure a very high speed of web service work;
- ensure stable work of the service at high load;
- make the service design user-friendly, attractive, simple, and adaptive;
- make the application easily scalable and maintainable;
- add extra functionality to the service;
- implement additional ways of monetization.
Our solution
We rebuilt the web platform with extended functionality, including a new monetization system, flexible administration, and a manageable notification system. The solution involved integrating and customizing the Tranzilla payment system and integrating with the SES mailing system. Additionally, we focused on ensuring the web service’s high speed, stability under high load, user-friendly design, scalability, and maintainability.
Enhanced user roles system
There are 3 user types: guests, registered users, and admins. Guests have access to basic functionalities like viewing traffic seller information and using the search feature. Registered users gain full access to the service. This includes editing personal profiles, creating and managing advertisements, posting jobs, and bookmarking ads. The admin role encompasses ad moderation, user management, and service statistics overview.
Additional features:
- integration of advanced search functionality with various filters for marketing advertisements and sales vacancies;
- creation of a flexible system for notifications management;
- implementation of a push notification system;
- integration of email notifications;
- full text search optimization using PG Search to save RAM on services.
Together with the team, we have turned the MVP version of the service into a modern full-featured platform for online marketers. We are very satisfied with the work the SumatoSoft team has performed, and we would like to highlight the high level of technical expertise, coherence and efficiency of communication and flexibility in work.
We can confidently say that SumatoSoft has put all our ideas into practice.
Business value
Before:
- Limited functionality and user interaction in the MVP version
- Inadequate performance and scalability of the service
- Outdated design
- Lack of advanced monetization methods
After:
- Expanded functionality covering new advertisement types, job postings, and a three-tier roles system
- ~70% faster page loads and ~3× improvement in concurrent user capacity, ensuring stable operation under high traffic
- Revamped user-friendly, adaptive design aligned with contemporary UI standards
- New monetization system via account upgrades and Tranzilla payment integration
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