Thank you for your interest in our projects!
The download will start shortly,
if it does not start automatically click here.
The Client needed to build a content ad management platform for their startup. The solution’s key feature required was to facilitate creating smart advertising content in a few clicks. The project of such level of complexity required the following tasks to complete:
CONTENT ADS CREATION AND CURATION
to make a platform for content ads creation and AI-powered content curation
BIG DATA ANALYTICS AND VISUALIZATION
to implement an advanced analytics dashboard
to implement video advertisings
to provide optimization for ads via artificial intelligence
to support all major ad servers.
Machine learning algorithms enable a higher performing ad to be displayed more frequently than a less performing ads.
All these allow marketers, agencies and publishers to create high performing smart ad campaigns for their marketing activities without any related background or design skills.
We started the project by building a high performance database structure and distributed services architecture. Then we proceeded to the implementation of a banner tag generation for the most popular ad servers. Our team developed an advanced data analytics dashboard and incorporated AI into the solution
Now the application can be seamlessly integrated with industry leading Ad Servers and major Demand Side Platforms (DSPs).
The tool makes possible to:
The platform was successfully launched and proved its viability The Client is gaining new customers and attracting investments.
VIEW NEXT CASE
Matching listeners’ current mood with a song using iOS application