Case Study: Content ads management platform
The application is a tool that enables advertisers and agencies to create, manage and optimize smart advertising content.
Business сhallenge
The Client needed to build a content ad management platform for their startup. The solution’s key feature required was to facilitate creating smart advertising content in a few clicks. The project of such level of complexity required the following tasks to complete:
- content ads creation and curation;
- Big Data analytics and visualization;
- video advertisements;
- AI-powered optimization;
- ad servers.
Machine Learning algorithms enable a higher performing ad to be displayed more frequently than a less performing ads.
All these allow marketers, agencies and publishers to create high performing smart ad campaigns for their marketing activities without any related background or design skills.
Our solution
We started the project by building a high performance database structure and distributed services architecture. Then we proceeded to the implementation of a banner tag generation for the most popular ad servers. Our team developed an advanced data analytics dashboard and incorporated AI into the solution.
Now the application can be seamlessly integrated with industry leading Ad Servers and major Demand Side Platforms (DSPs).
Distinctive features:
- The possibility to create multi-ads within an ad unit by simply inputting a link, headline and image.
- Creative ad tags are generated and served through supported ad servers.
- Customers see smart advertising content.
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