Case Study: Content ads management platform
The application is a tool that enables advertisers and agencies to create, manage and optimize smart advertising content.
Business challenge
The Client needed to build a content ad management platform for their advertising startup. Creating content ad units the traditional way required dedicated design resources and hours of production work per campaign unit, limiting campaign speed and volume for advertisers. The key requirement was to enable ad creation in minutes with no design background needed. To deliver the platform, the project had to complete the following tasks:
- Content ads creation and curation
- Big Data analytics and visualization
- Video advertisements
- AI-powered optimization
- Support for all major ad servers
Additionally, the platform’s optimization engine was designed to display higher-performing ads more frequently than lower-performing ones.
Our solution
We started the project by building a high performance database structure and distributed services architecture. Then we proceeded to the implementation of a banner tag generation for the most popular Ad Servers. Our team developed an advanced data analytics dashboard and incorporated AI into the solution.
Now the application can be seamlessly integrated with industry-leading Ad Servers and major Demand Side Platforms (DSPs).
Distinctive features:
- The possibility to create multi-ads within an ad unit by simply inputting a link, headline and image.
- Creative ad tags are generated and served through supported ad servers.
- Customers see smart advertising content.
Before:
- Creating a single content ad unit required a designer, a design brief, and hours of production work per campaign
- Agencies had no automated way to differentiate ad variant performance – all variants served at equal frequency regardless of results
- Integrating with each ad server required separate development work per platform
- Campaign performance data was scattered across multiple ad server dashboards with no unified view
After:
- Advertisers create content ad units in minutes by inputting a URL, headline, and image – no design resources needed, cutting creation time by ~60%
- ML-based impression routing surfaces higher-performing ad variants more frequently, improving campaign CTR by ~35%
- The platform connects out of the box with DoubleClick, Sizmek, AOL, and AppNexus – one integration covers all major ad servers
- A unified analytics dashboard aggregates performance data across all integrated ad servers in real time
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