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The Client wanted to build a content ads management platform for his startup. The solution’s key feature makes possible to create of content ads units in several minutes. The project of such level of complexity required the following tasks to complete:
to make a platform for content ads creation, direct response, etc.
to implement custom analytics and analytics dashboard
to implement video advertisings
to provide machine learning optimization for ads.
to support all major ad servers.
The frequency of each ad is planned to be displayed using the optimisation engine. This way, a higher performing ad would be displayed more frequently than a less performing ad. The main business aim is to allow marketers, agencies and publishers to create high performing and optimised ad campaigns for their marketing activities with no previous experience or design skills required.
We started the project by building a high performance database structure and distributed services architecture. Then we proceeded to the implementation of a banner tag generation for the most popular ad servers. Our team developed a custom analytics/dashboard and optimized all content ads for high CTR to make them mobile-friendly.
Now the application can be seamlessly integrated with industry leading Ad Servers and major Demand Side Platforms (DSPs).
The tool makes possible to:
To the client’s content, the successful launch of the platform validated the worth of the initial business idea. Thanks to SumatoSoft’s expertise and skills, the platform was developed and brought to the market promptly. The solution is gaining new customers and attracting investments.
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