Widgety – content library for tourism, cruise and travel

Widgety is a huge content library that lets users manage the content, update it, and integrate the application into any site with no more than a couple of clicks.

Project details:



About the Client:

Widgety, a UK-based company in the travel and tourism industry, approached us with a comprehensive but poorly working content library for cruises and tourism. The solution was supposed to streamline content management for travel vendors by providing a single data point of cruise lines from operators. However, the system had performance and reliability issues and adding new features was a cumbersome task.

  • Location: The UK
  • Industry: Travel, Cruise and Tourism
  • Team size: 3 members (1 Project Manager, 1 Senior RoR Developer, 1 Middle RoR Developer)
  • Project duration: Ongoing 30 weeks

Business сhallenge

The business had two main challenges to overcome:

  • to make possible data gathering about various cruises, cruising ships, and tourist events in one place. These data had to be delivered via an API;
  • to integrate and upgrade a special widget constructor which allows travel vendors to submit the info on cruises using a widget. This is a crucial feature for those who would like to integrate their website with Widgety service instead of building a custom one.

Additional requirements:

  • optimize the system performance.

Our solution

To address the identified challenges and enhance Widgety’s capabilities, we introduced several key technological features:

  • A widget constructor allowing vendors to submit cruise information quickly and efficiently.
  • A REST API enabling developers to utilize Widgety’s data on third-party websites.
  • Integration of additional data sources, enhancing the breadth and depth of information available. These innovations collectively optimized the system’s overall performance, ensuring stable and reliable operation.

Business value


  • Travel vendors struggled with integrating dynamic content into their websites, limiting engagement opportunities.
  • Persistent performance issues and inflexible features hindered platform evolution.
  • Data security and privacy concerns due to inadequate technological safeguards.


  • Enhanced widget constructor empowers travel vendors with easy integration of the cruise data into their website.
  • Overhauled platform architecture leads to improved performance, reliability, and adaptability.
  • Strengthened data security and privacy measures, instilling user trust and compliance with standards.

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    Vlad Fedortsov (Sales Manager)
    Vlad Fedortsov
    Account Executive
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