Rivalfox: marketing tracking tool development
RivalFox — competitive Intelligence tool for digital marketers. Tracking and analysis of competitors online.
Business сhallenge
The initial product’s development was done by the Client’s in-house engineers. However, the project was highly complex and required a larger experienced team. The Client felt the need for the additional technological expertise from SumatoSoft to master their product in full measure.
Our solution
Following the Scrum methodology, we upgraded the application making the solution easily scalable. To improve the quality of reports, SumatoSoft team developed the analytics system which monitors the effectiveness of customers’ marketing strategy. Finally, the system performance was optimized to increase the application’s responsiveness, reduce the server load, and decrease server costs.
Technological changes introduced:
- highly customizable web,csv, pptx reports;
- online feed tracking the latest social networks’ activity of customers’ competitors;
- dynamic charts for rendering analytics data;
- optimized database structure.
Distinctive features:
- analytics system based on DSL;
- performance optimization;
- online feed tracking the latest social networks’ activity of customers’ competitors;
- dynamic charts for rendering analytics data;
- optimized database structure.
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