Mediatron: Online Advertising Management Platform

Mediation is a web service developed for Nectarin LLC, one of the leading digital agencies in Russia. It is a professional web service for digital marketers who want to increase online advertising effectiveness and automate daily routine of ppc campaigns management.
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Challenge

Nectarine LLC aimed to develop an online service allowing advertisers to get a full control of advertising campaigns launched in Google Adwords and Yandex Direct and to see analytic data from Google Analytics using a user-friendly interface. The system allows the ad campaigns management and optimization using the Mediatron's auto bidding strategies.

KEY REQUIREMENTS:

  • HIGHT SPEED OF DATA PARSING AND DATA PROCESSING
  • EASY AND USER-FRIENDLY BIG DATA MANAGEMENT
  • SCALABILITY AND MANAGEABLE WEB ARCHITECTURE

Our Solution

To meet the requirements we developed a web application architecture consisting of 2 modules:
  • A module for fast gathering and storing of big volume of raw statistics from Google Analytics, Google Adwords and Yandex Direct.
  • A module gathering all the data loaded and collating them in one unified form.
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WEB SERVICE MAIN FEATURES:
  • The system will provide the most important business data — conversion rates, conversion cost at campaign and keyword levels.
  • All data are presented in form of tables and diagrams making work with the service more convenient and efficient.
  • Service users can send a task in real time to the account manager. When the task is done, the client received an email notification.
  • All data can be exported in Excel format.

What's Now

One of the system's' distinctive features Is that in future the module for data gathering can be easily extended with other APIs, for example Bing API or Yandex Metrika API.

The service is on production.

BUSINESS BENEFITS GAINED:
  • Mediatron allows optimizing and reducing PPC budgets up 25-40%.
  • Mediatron should help our client to increase its current market share and to gain additional competitive advantage.

What Happy Client Says

Andrey Kubka
Mediatron
Product Technology Manager
We were looking for a professional outsourcing company to extend our in-house team and help us to solve difficult technical problems.
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We hold a large-scale tender to select a partner. Even at the tender stage, SumatoSoft team showed a desire to go deep into our project and suggested an architectural solution we liked.  

SumatoSoft team not only knew well how to build a partnership-based working process, but also offered sensible suggestions and advice helping us to reach the long-term business goals. We are completely satisfied with the results of our cooperation and will be happy to recommend SumatoSoft as a reliable and competent partner for development of web-based solutions.

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