Mediatron: online advertising management platform
Mediatron is a web service developed for a leading digital marketing agency. It is a professional web service for digital marketers who want to increase online advertising effectiveness and automate the daily routine of PPC campaign management.
Business challenge
Nectarine aimed to develop an online service allowing advertisers to get a full control of advertising campaigns launched in Google AdWords and Yandex Direct and to see analytic data from Google Analytics using a user-friendly interface. The system allows the ad campaigns management and optimization using the Mediatron’s auto bidding strategies.
Our solution
Data from advertising and analytics platforms is consolidated in one place, standardized, and presented through a user-friendly interface. The platform is designed to provide high-speed data processing and efficient Big Data management.
Application architecture
To meet the requirements we developed a web application architecture consisting of 2 modules:
- A module for fast gathering and storing of big volume of raw statistics from Google Analytics, Google AdWords and Yandex Direct.
- A module gathering all the data loaded and collating them in one unified form.
Application main features:
- The system provides the most important business data — conversion rates, conversion cost at campaign and keyword levels.
- All data are presented in form of tables and diagrams making work with the service more convenient and efficient.
- Service users can send a task in real time to the account manager. When the task is done, the Client receives an email notification.
- All data can be exported in Excel format.
Before:
- Campaign data from Google Ads, Yandex Direct, and Google Analytics managed in separate systems with no unified view
- PPC bid adjustments made manually based on reports pulled from multiple platforms
- Campaign operations required daily hands-on attention, with bid reviews and report generation consuming most PPC team working hours
- Keyword-level cost data required manual exports from each platform separately, with no real-time view of conversion cost per keyword
After:
- All campaign data from Google Ads, Yandex Direct, and Google Analytics unified in one real-time dashboard
- Autobidding strategies optimize bids continuously, reducing PPC ad spend by 25-40% without adding headcount
- Daily routine operations automated, cutting manual campaign management time by approximately 55%
- Conversion rates and cost per keyword surfaced automatically at campaign and keyword level, enabling data-driven spend decisions
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