Glamz – platform for beauty professionals
Glamz is a unique platform that brings together beauty & wellness professionals and Clients in Israel. Professionals can showcase their work, connect with new and existing Clients, and build their business.
The platform helps Clients in a new and simple way discover beauty services and providers, book appointments online, and get inspired.

Business сhallenge
The key challenge was to create a platform that will unite beauty professionals who are carefully selected based on real reviews and provide a wide range of beauty professionals for the platform users. Clients should have a chance to book appointments online fast and safely. Admin and Call Center should process any Сlients’ requests and receive detailed reports about beauty professionals and Clients’ activity to constantly improve the platform based only on real user behavior.
Our solution
At SumatoSoft, we have developed a solution for beauty professionals that offers comprehensive service to their businesses. GLAMZ ensures a steady flow of customers and significantly strengthens the image position in the market. Management system for each beauty & wellness professional allows them to manage a set of services, a detailed schedule, the full base of all registered Clients with extensive statistics data.
GLAMZ Clients can make an appointment and write a review to support full transparency with professionals providing reliable information about their services.
Electronic booking system with a calendar that allows beauty professionals to manage schedules, create, edit, and cancel appointments.
An advanced notification module with SMS and Push-notifications that always keeps track of new appointments from Clients. Additionally, all Clients receive reminders in advance about the appointment reducing the efforts of team members’ response to calling and the number of no-shows.

Detailed statistics and analytics allow to track the popularity among Clients across a wide range of indicators and improve them.
Client base with convenient management with automatic Client base update. Complete appointments history will be stored for each Client with a quick search in a few clicks.

Results
Glamz platform is growing and developing rapidly and less than a year of work has reached more than 1200 verified companies that actively use the platform and 13K+ registered Clients.
About 30 new Clients are registered on the platform daily and 150-200 appointments are created.
More than 20K downloads of iOS and Android applications and the rapid growth of new users.
The platform is constantly evolving and the latest development is the online store of branded products for face, hair, and body care. The platform is expanding and capturing an important market share in Israel.
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