Home Case Studies Case Study: GLAMZ – platform for beauty professionals

Case Study: GLAMZ – platform for beauty professionals

Glamz is a unique platform that brings together beauty & wellness professionals and Clients in Israel. Professionals can showcase their work, connect with new and existing Clients, and build their businesses. The platform helps Clients in a new and simple way discover beauty services and providers, book appointments online, and get inspired.

Download case study

1.200

verified beauty professionals on the platform

K+

registered Clients

fewer no-shows – driven by automated SMS and push reminders

Project details:

About the Client:

The Client is a startup that aims to create a comprehensive platform for beauty professionals in Israel. The vision was to unite top-tier beauty professionals and provide a wide range of options for users who are looking for a beauty professional.

Location: Israel
Industry: Beauty and Fitness
Team size: 19 members (2 Project Managers, 2 Business Analysts, 1 Designer, 2 Tech Leads, 3 Android Developers, 3 iOS Developers, 3 Backend Developers, 2 Frontend Developers, 3 QA Specialists)
Project duration: 2+ years, in progress

Business challenge

The key challenge was to create a platform that would unite beauty professionals who are carefully selected based on real reviews and provide a wide range of beauty professionals for the platform users. Clients should have a chance to book appointments online quickly and safely. Admin and Call Center should process any Clients’ requests and receive detailed reports about beauty professionals and Clients’ activity to improve the platform based only on real user behavior constantly. The platform should have an ecommerce module with products from beauty professionals and up-to-date design where customer loyalty tools will be implemented.

Our solution

At SumatoSoft, we developed a comprehensive platform called GLAMZ. It included a robust management system allowing each beauty professional to manage their services, schedule, and Client database effectively. The solution ensured full transparency between professionals and Clients with the help of a review and rating system. It was also empowered with features like electronic booking, customizable push and SMS notifications, and detailed analytics. Additionally, the platform was integrated with Google Calendar for efficient scheduling and offered native mobile applications for iOS and Android users.

Integration of ecommerce elements

One of the Glamz features was the integration of ecommerce elements which allow selling a range of professional products for hair, face, and body care. This opportunity not only diversified the platform’s offerings but also played a crucial role in enhancing customer loyalty through the use of promo codes and discounts on these products.

Additional features:

advanced search module for selecting beauty professionals based on verified reviews;
simplified appointment booking process;
comprehensive notification system to keep Clients informed;
access for unregistered Clients to find beauty professionals using mobile apps with easy filters.

Dashboard of appointment openings for hair, makeup, and more

Business value

Before:

Beauty professionals and Clients had no shared platform – bookings happened over the phone, WhatsApp, or in person, with no scheduling visibility or confirmation trail.
Each specialist tracked appointments and Client data independently, with no-show losses untracked and unaddressed.
Professional beauty products reached Clients only through calls or in-person meetings, with no online purchase channel.
Analytics required manual data pulls from spreadsheets or disconnected third-party tools.

After:

A single verified marketplace brought 1,200+ beauty professionals and 13K+ Clients onto one booking ecosystem, measurably expanding each professional’s Client reach.
Automated SMS and push reminders reduced professional no-shows by up to 35%, keeping calendars full and enabling accurate scheduling.
An integrated e-commerce module let professionals sell branded products online, extending revenue beyond in-person appointments.
A built-in analytics dashboard gave each professional real-time visibility into booking trends, Client history, and popularity metrics – without leaving the platform.