Home Case Studies Case Study: Beroon – online auto catalog for the Iranian market

Case Study: Beroon – online auto catalog for the Iranian market

Beroon – searching for a used car has never been so easy.

faster page loads in low-bandwidth conditions

fewer abandoned sessions on slow mobile networks

Business challenge

The main aim was to plan, design and develop a web service to provide users with the up-to-date information about cars available for sale. The application should have a simple, attractive and responsive design.

The main project challenges were:

to ensure fast page-loading even on slow connections;
to follow right-to-left writing logic.

Our solution

We built a web service, which divides all functionality among the following types of users: guests, registered users, and admin. We developed a Ruby on Rails-based service following the best practices for building lightweight pages. The application runs in the auto scale mode, which traces the load on the resource automatically.

Before:

There was no dedicated online channel for buying and selling used cars in the Iranian market, leaving buyers and sellers without a structured search and listing platform.
Existing websites were not optimised for Iran’s internet infrastructure, causing incomplete page loads and abandoned sessions for users on slow mobile connections.
Online classified platforms operated in left-to-right writing systems, making them poorly suited to Persian-language content and Iranian users.
Sellers had no self-service tools to publish, manage, or remove car listings independently; listing management required manual coordination.

After:

A web marketplace connects buyers and sellers with advanced search filters including geo targeting, price range, and vehicle type, giving the Iranian automotive market a dedicated structured channel.
Pages load ~50% faster in low-bandwidth conditions and session drop-offs on slow mobile networks fell ~40%, achieved through Rails-optimised delivery, S3-hosted static assets, and auto-scaling on an AWS data center proximate to Iran.
The platform fully supports right-to-left Persian layout, making the interface natural for local users from day one.
Registered sellers publish, manage, and delete their own listings through a self-service flow; administrators moderate the full inventory and manage users through a dedicated panel.