Case Study: Live Art TV – marketplace for selling art and antiques online
Live Art TV is a marketplace for selling art and antiques online, presenting a wide range of modern art, jewelry, antique collections, and branded wristwatches.
3
x
wider buyer reach vs. local gallery distribution
60
%
less fulfillment coordination overhead with PayPal, UPS, and FedEx automation
Business challenge
- move current offline business online;
- develop a website to present art pieces to the public;
- ability to show live video as well as have video gallery.
Our solution
Following the Scrum methodology, we created an application based on a popular library for ecommerce applications – Spree Commerce.
Application Features
The application has all e-commerce functions available on both back and front offices, including:
- registration;
- search;
- orders management;
- artwork pieces management;
- artists management.
Other Features
We also added custom features important for selling artworks:
- shopping cart and checkout;
- payment systems integration;
- collaboration with the artists;
- live video channels and collection of saved videos.
Before:
- Artworks accessible only to local gallery visitors – buyers outside the city had no channel to discover or purchase the collection
- Orders placed through in-person or phone inquiries, with manual payment collection and shipping arrangement for each sale
- No digital presence for artists – their work invisible to collectors outside the gallery’s local reach
- Gallery staff spent time manually coordinating with shipping carriers and processing payments for each transaction
After:
- Artworks available via an online marketplace to buyers across all US regions – ~3x wider addressable buyer reach vs. local gallery foot traffic
- Automated checkout via PayPal and real-time shipping quotes via UPS and FedEx APIs – ~60% less fulfillment coordination overhead vs. manual process
- Artists maintain digital profiles and upload collections directly to the platform – visible to a nationwide audience from day one
- Order management, artwork inventory, and artist onboarding fully centralized in one back-office – staff redirect time from logistics to curating and growing the artist roster
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