Case Study: Simplawyer legal document management and eCommerce platform
Simplawyer is a web-based service enabling small and mid-sized companies to create standard documents through an intuitive UI.

Business challenge
Simplimagine LLC wanted a web system that would help companies create and buy standard documents, reducing the cost and time of preparing them.
The aim was to develop a set of constructors of the most typical legal documents, which allows setting the company’s parameters such as the number of founders, authorized capital, etc. Moreover, lawyers should be able to create document templates and set a flexible price on the use of these templates. The key capabilities of the service are sales stats gathering and flexible rates management.
Our solution
We developed an interactive web editor (similar to Google Docs) where users can edit legal documents in a web browser. The constructor allows users to specify the company’s required parameters step by step, such as the number of founders, authorized capital, and other details. After editing, the user can save the document as a PDF.
Registered users (lawyers) can create templates of various documents (e.g. regulations, agreements, contracts, etc.) and set a flexible price on the use of these templates (Client’s Store module). Other users can create custom documents based on these templates using the interactive editor and then buy them through an integrated payment system.
Before:
- Preparing a standard legal document required engaging a lawyer or legal consultant, taking several days and incurring per-document fees
- SMBs without in-house legal teams often deferred standard documentation until it became critical, creating operational and compliance risk
- Lawyers’ standard document expertise had no scalable distribution channel – templates were shared ad hoc with no pricing structure or usage tracking
- Each document order required manual back-and-forth between the customer and the legal preparer to verify the company’s parameters
After:
- SMBs complete standard legal documents through a guided step-by-step constructor, reducing preparation time by ~50% without requiring legal consultation for routine document types
- SMBs access current, legally validated templates at ~40% lower cost than traditional per-document legal fees
- Lawyers publish document templates once to the integrated marketplace and earn per-use revenue without additional billable-hours involvement
- The interactive constructor validates company parameters at each step and delivers a completed, legally correct document ready for PDF download







