Case Study: Real estate platform maintenance and enhancement
Maintenance and advancement of a sophisticated property listing and management platform for one of Australia’s most prominent real estate brands.
Project details:
About the Client:
The Client is an Australian real estate franchise group, consisting of distinct residential, commercial, rural and international holdings.
Location: Australia
Industry: Real Estate
Team size: 4+ specialists
Project duration: 5 years
Business challenge
The Client is an eminent real estate agency and property services firm, primarily operating in Australia. It’s one of the country’s oldest and most reputable real estate brands. The company prides itself on its successful franchising program, which allows individuals or businesses to establish their own real estate office under the Client brand. Each franchisee is granted numerous benefits, one of which is a personalized website with a subdomain tied to the primary Client website.
Main challenge:
The Client reached out to SumatoSoft to maintain and improve the large existing platform that serves as a property management and listing platform, CMS system for websites, reporting and analytics tool, and a CRM system.
Our solution
The SumatoSoft team was approached to work on a comprehensive and complex system, which encompassed several components:
- Main website – the central hub that consolidates data from all the franchise offices. The main website controls templates and settings and showcases properties, sales statistics, team details, and more.
- Subsites for offices – these are individual websites for franchise offices operating under the Client brand. They are provided with a CMS system to manage their site and a CRM system for customer relationship management. They also have the ability to list properties and monitor office performance statistics.
- Integrated systems – the platform houses various integrated third-party services. For instance, offices can conveniently add new properties to the listing via the VaultRE software. The information inputted in VaultRE is automatically transferred to the office’s website, which then feeds into the statistics on the main website.
In addition to maintaining the complex architecture of the platform, the SumatoSoft team introduced several new features to improve the platform’s functionality. These included:
- New layout development for the entire website and its subsites.
- Adding further integrations with the offices’ local systems (chats).
- Incorporating data integrations with services such as CoreLogic, a leading provider of consumer, financial, and property data. This enriched the platform with comprehensive and up-to-date real estate data.
- Proposal template management – as part of the enhancements to the internal CRM system, the SumatoSoft team developed a feature that allowed the main website to set templates for proposals. Proposals in this context are unique web pages, not visible on the public website but accessible via a direct link.
Before:
- Property listing data was entered manually into both VaultRE and franchise office websites, requiring staff to duplicate the same information across systems
- Franchise websites ran on an outdated layout and contained no live property market data, limiting the relevance of listing pages to prospective buyers
- The CRM had no shared proposal template system; franchise offices assembled client proposals individually without a common brand standard
- The platform had no integration with offices’ local communication tools, requiring staff to switch between the platform and external chat systems
After:
- VaultRE sync auto-publishes listing data directly to the franchise website hierarchy, cutting manual listing entry time by ~40%
- A redesigned website layout combined with CoreLogic property data enrichment brought ~30% more property enquiries across franchise offices
- Proposal templates managed from the main website let offices issue client-facing proposals through a consistent brand framework, accessible via direct link
- New chat integrations connected offices’ local communication systems to the platform’s CMS environment, removing the need for context switching
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