Case Study: Fitness tracking system development
A smartwatch app for fitness trainers that detects nearby clients and shows detailed info about them and their activity.
Project details:
About the Client:
Owner of a fitness club.
- Location: USA.
- Industry: Health & Fitness.
- Team size: 4 specialists (1 Project Manager, 1 Mobile Developer, 1 Designer, 1 Business Analyst).
- Project duration: 3 months.
Business challenge
The Client owns a fitness club that runs 1-hour classes. The club aims for a “family-like” approach where knowing each Client’s name and background is of high importance.
But for obvious reasons, trainers can’t remember all the Clients’ names and their info. So the Client came up with the idea of a smartwatch app for trainers that detects nearby clients via their wristbands and displays detailed info about them – name, injury type, age, photo.
The app had to connect to the CRM and let the club choose which CRM fields appear in the app.
Our solution
3 iBeacon receivers were mounted at predefined positions (coordinates) around the perimeter of the gym, above all physical obstacles.
Each visitor with their wristband acts as an emitter of a BLE (Bluetooth low energy) signal. Beacon receivers obtain this information from each reachable wristband and transmit it to a server (over HTTP or MQTT or web sockets).
How it works:
The server receives the package (which primarily consists of device ID and RSSI – signal strength value) and starts the preprocessing phase (smooths the noise with Kalman or average filtering). Then it prepares data for positioning calculation; this procedure is performed with trilateration technique (that’s why we use at least 3 beacon receivers). All intermediate and final data are stored in the database. In this way, we have a map with coordinates of all beacons.
Business value:
- No need to carry a phone to detect the closest Client;
- Reducing the impact of physical obstacles on a signal
(noise reduction); - Possibility to detect the exact location of each beacon
at a particular moment; - Low cost of setup equipment;
- Simultaneous support of multiple trainers;
- Statistical analysis of client activity (heatmap, etc.).
Before:
- Trainers had no way to automatically identify which member was nearby – recognition relied entirely on memory or asking the member directly
- Member health details (injury type, age, history) were unavailable during class without stopping to check a phone or clipboard
- There was no system tracking where members spent most of their time on the gym floor
- Trainers spent time before each session manually reviewing CRM records or trying to recall individual client profiles
After:
- Trainers see every nearby member’s full profile on their smartwatch the moment they come within range – 100% of class interactions start with personalized context, no asking or memory required
- Name, injury status, age, and photo surface automatically from the CRM to the trainer’s wrist during live class
- A real-time gym heatmap shows management which equipment is most used, which stations are idle, and how members move through the space
- Pre-session client preparation time cut by 40% – all client context is delivered to the wrist automatically before the first interaction
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