Case Study: Building a corporate website for a software company on WordPress
This case tells about the redesign of our corporate website: sumatosoft.com.
Business challenge
Our corporate website was built on top of the Webflow CMS in 2019. It contained several contact forms, about 25 landing pages, a portfolio, and a blog.
We also had a brand book and a concept for the future website design. The concept was as follows:
- Stringent colors over vivid colors.
- Unobtrusive animation.
- A clear, recognizable brand identity that we will use in marketing materials like banners and blog images.
- Our logo resembled the HTML5 logo a lot. We wanted to redesign the logo to distinguish it more clearly from the HTML5 logo.
- There must be an easily customizable visual element that we can use on various pages.
Our solution
We built our new corporate website on top of the WordPress CMS.
The development contains two stages.
In the first stage, we redesigned the blog and moved its administration to WordPress. So the marketing team got an opportunity to keep doing content marketing and article SEO. These types are the main blog page, article page and author page.
The second stage was about 6 months later. We designed and developed custom blocks for landing and main pages. Our designers started with a logo by making it thinner and shifting from blue to black shades.
To get a visual element that can be reused on various pages, we decided to slice the logo into small pieces, rotate pieces, and reuse them on the background of some blocks. Thus, we get interesting geometric lines with angles and shades on the background.
When designing the home page, we decided to stick to an austere design:
- little gradient;
- no unnecessary visual forms and lines;
- grid usage for elements positioning.
We applied light animation on some screens and added the parallax effect to make the website look more dynamic. The hover animation was noticeable and didn’t look redundant or nerve-wracking.
We reworked titles by making them more human-oriented, like “Services we can help you with” or “For 10 years now we have been responsible for your projects and we are proud of it!” We emphasized the section with case studies by expanding its size, showing the project tech stack, and adding a little description to every case. Thus we can tell users more about cases without making them visit the case study page. We also reorganized our contact form: we displayed steps of the further activities after form submission and added a file attachment option.
Before:
- The marketing team needed developer and designer involvement to build or change any landing page.
- Webflow set canonical tags on all landing pages pointing to the main page, neutralizing months of SEO work.
- The site experienced occasional outages on Webflow, and fixing them required workarounds from marketing staff.
- Google PageSpeed score was 75, creating technical barriers to search indexing despite ongoing text and on-page optimization.
- There was no scalable visual identity element that could be reused across pages and marketing materials.
After:
- The marketing team iterates and publishes landing pages independently using 44 custom blocks; conversion rate on key pages grew by 30%.
- Canonical tags are correctly set per page; organic traffic grew by 45% within six months of launch.
- The site has run without downtime since go-live; security plugins deflected DDoS attacks in the first weeks online.
- Google PageSpeed score reached 94 across rebuilt pages, removing the technical blocks on search indexing.
- A sliced-logo geometric element serves as a reusable visual identity across landing pages and marketing materials.
Have an app idea?
Let’s start with a free quote!
See our other case studies
Dexai Robotics: graphical user interface for robot operatio
