SaaS CRM Software: What Can CRM Do For Your Business

20 mins |


If you are looking to actively manage the growth of your company, CRM Saas is one of the areas you will have to invest in. This type of SaaS is primordial for the growth of all companies as it regards interactions with customers and potential clients. With a performing CRM SaaS software, businesses and in particular sale businesses saw significant growth.

The advantages SaaS CRM brings to companies from different domains have led to a significant popularity of CRM SaaS. Nowadays, around 91% of businesses with more than 10 employees use at least one CRM SaaS software and the benefits don’t delay to appear. 

In this complex guide, we put together all the information you need to know to learn how CRM SaaS can benefit your business.

 What is SaaS CRM 

Software as a service or SaaS is a software that comes in the form of an application and can be accessed remotely. All users need to benefit from SaaS is a username and password to access their account on the application and a plan that will determine the type of services they can use. Users need to set up their account with a username and password in order to benefit from the SaaS software they choose. They will also have to choose a plan that meets their needs. Examples of SaaS solutions are zoom, slack, adobe, salesforce, and more. 

SaaS CRM is a software that is part of the SaaS branch covering Customer relationship management. Such a service is a great way to keep the upper hand over all the interactions your company has with active customers and potential customers. Once you use such software for your company, you will improve the way you interact with your customers which will lead to the growth of your business. 

Depending on the results you see from using a CRM software, you will be able to adjust your plan to better accommodate your needs.  

How SaaS CRM Drives Businesses of All Types

SaaS CRM is taking over the world since it can boost the sales of your company by helping you manage the relationship with your customers and target audience. Companies of all types: startups, medium businesses, and enterprises, can benefit from such a software since all of them are based on client interaction. It is expected to see a growth of at least 12% in the number of companies who will choose a CRM software in the next five years. Similarly, CRM vendors noticed a revenue growth of $55 billion between 2010 and 2020, which also gives us a glimpse in how receptive companies are in using such a software. The best option to find the optimal solution for your business is to refer to consulting from experts

Advantages of SaaS Solutions

All types of SaaS bring their own benefits to companies. 

  • They reduce the time regarding the maintenance of the software as the vendor will take care of such aspects. 
  • You will not waste time on installing the software either since you can access it remotely through your login information. 
  • Also, your team will save a lot of time on project management tasks and structuring data in an organized manner.
  • Because everyone in your team can access such software remotely, you will notice an increase in productivity too. 
  • The cost of a CRM SaaS software is significantly lower than other alternatives. Each software comes with different plans and many also have a free version so companies can choose exactly what is suitable for their budget and needs. 
  • CRM SaaS applications are easy to use and the cloud environments they function within are scalable.

Advantages of CRM Solutions

  • Because CRM SaaS centralizes your data in one place and gives you access to all the priorities at once, your responses will be made in a more timely manner. 
  • Such software will not let you forget about appointments, emails or follow ups and you will be able to put together a better trust-based relationship with your clients
  • CRM SaaS will not help you only to gain new customers but also to retain the ones you already have. Studies show that about 47% of companies who use CRM noticed steady customers who keep coming back for their products and services.
  • CRM SaaS is one of the main branches that companies look into when they want to increase their productivity and improve the relationship with their customers. It helps you integrate the sales with your marketing strategies so you can take the right action to boost the profit of your business.

SaaS CRM: Security Matters

Security is one of the main concerns for companies followed by integrations and ease of use. With 43% of organizations having security matters on top of their list, it is essential to address this aspect.

With any SaaS software, data security is the most important risk to consider. Companies want to know that their data is secured on the application they use to store it. 

When it comes to data security risks, these include:  

  • cloud storage data(81%)
  • email storage(80%)
  • chat apps (66%)
  • password storage(61%) 
  • different devices used to access the software

But the more experience you get in using SaaS, the more you will understand that sensitive files can be anywhere in such a virtual storage such as: 

  • video calls(56%)
  • survey tools(29%)
  • calendars (50%).

With over 90% of surveyed companies using SaaS software, it is clear that overall this type of software is considered to be more secure than an on-premise one. Note that increasing the security of a SaaS software is a matter of both the provider and the user, as the software vendor will offer security tools and the user will have to use those tools to secure their account. SaaS vendors adapt to these security risks and offer their customers tools to address them such as two-way authentication, different possibilities of logging into the software and data sharing filters.  

How SaaS CRM Vendors Address Security Issues 

SaaS vendors have to address as many security issues as possible to offer their clients a safe environment for their sensitive data. But without a proper usage of the tools they offer, the risks will persist.

SaaS vendors will offer tools such as strong password requirements, the need for a double authetication and notifications to a provided email address or phone number in case suspicious activity is noticed on the account. All these tools will have to be further applied by the users of the SaaS software to keep their data secured. A responsive customer service is also offered by the high-quality SaaS providers so they can address any security issue their client might have.

It is essential to have a good understanding of the agreement between the SaaS vendor and the SaaS customers to stay on top of potential security risks.

Top 12 SaaS CRM Solutions

Choosing the right SaaS CRM software for your company is not always easy, considering the variety of options available.  We put together the best CRM apps you can try with no risks and ordered them from the highest market cap to the lowest. They all have features you will find useful for your customer relationship strategy! 


oracle logo

Market cap: $200.54 B

Number of clients: 70 million

Why users like it: Companies appreciate Oracle as it comes with a modern yet user-friendly design and it uses artificial intelligence to offer the best CRM tools. The software helps companies reduce HR costs by 50% by analyzing customer data and sales management. With Oracle, businesses of all sizes find it easier to provide quality customer support and find marketing solutions to promote their brand.  

Key features:

  • Organizing customer data
  • Interaction tracking
  • Workflow automation
  • Email integration
  • Task management
  • File storage 

Price: professional plan $65 monthly, standard plan $100 monthly, enterprise plan $200 monthly, premium plan $300 monthly


salesforce logo

Market cap: $179.40B

Number of clients: 150,000

Why users like it: Companies of all sizes find this software to be efficient for boosting sales as well as establishing a great relationship with their customers. Salesforce is an ecommerce solution that streamlines important customer information, offers a report and a detailed dashboard that allow users to check all their activities in real time. This app makes it convenient to follow the progress made on tasks and identify the right changes to improve this progress.

Key features:

  • Partner management
  • Task tracking
  • Sales optimization
  • Report and dashboard access

Price: essentials plan $25/month, sales professional plan $75/month, service professional plan $75/month, marketing cloud account engagement plan $1,250/monthly


hubspot logo

Market cap: $14.13B

Number of clients:143,000

Why users like it: Hubspot is a very popular platform as it lets users to create personalized emails, create offers, and find solutions based on the action visitors take on their website. Users also like that this software is easy to integrate with social media networks for a better marketing strategy.

Key features:

  • List creation
  • Email marketing
  • Social media integration
  • Customer behavior analysis 

Price: starter plan $40/monthly, professional plan $740/ monthly, enterprise plan $2,945/ monthly.


zendesk logo

Market cap: 9.24B

Number of clients: 170,000

Why users like it: both small and big companies like Zendesk especially for the growth orientation the software has. It tracks sales and helps find the right solutions to boost them. As a CRM SaaS tool, this software analyzes customer’s behavior and brings the marketing tools a company needs to convert potential clients into faithful ones.

Key features:

  • Voice chat support
  • Email support
  • Ticketing tools
  • Workflow tools
  • Up to 50 automated answers
  • Analytics and reports
  • Social media integration

Price: demo version available, suite team plan $49/monthly, suite growth plan $79/monthly, suite professional $99/monthly


insightly logo

Market cap: $3B

Number of clients: 6 million

Why users like it: Companies of all sizes find Insightly very useful at analysing customer behavior based on their actions on the website. The software allows to track tasks and keep the team on top of deadlines as part of the project management tools. It is very useful that it predicts the market and helps the company understand the impact they have in their niche.

Key features:

  • Leads management
  • Productivity tools
  • Task tracking
  • Project management
  • Market prediction tools
  • Customer behavior analysis

Price: plus plan $29/monthly, professional plan $49/monthly, enterprise plan $99/monthly


nimble logo

Market cap: 2.06B

Number of clients: 1 million +

Why users like it: Nimble is one of the best CRM for startups and small companies as it helps keeping track of contacts and boosting leads. Its simple design and minimalistic dashboard will help the user keep track of all the data they need and observe the way their customer behavior changes as they implement new marketing strategies.

Key features:

  • Contacts management
  • Social media integration
  • Communication tools
  • Simple design
  • Dashboard tracking
  • Workflow features
  • Customer management

Price: business plan $19/monthly per user

Microsoft Dynamics 365

microsoft dynamics

Market cap: 2 B

Number of clients: 22,701

Why users like it: This tool is very popular as it is easy to integrate with other Microsoft products. It is especially appreciated by small companies who need to improve their client relationships, keep track of different tasks and deadlines and find the right solutions to improve their CRM strategy. The software is very user-friendly as well, which makes it perfect for inexperienced users.

Key features:

  • Cloud storage
  • Task tracking
  • Scalable

Price: a free forever basic plan, $19.99 monthly starter plan, $49 monthly professional plan, $299 monthly team plan and $599 monthly company plan.


pipedrive logo

Market cap: $1.5 B

Number of clients: 100,000

Why users like it: Pipedrive integrates with hundreds of other softwares, making it easy for clients to work with multiple SaaS tools at a time. Zoom, Hubspot and Trello are only a few of the options available when you want to integrate Pipedrive with other software. The software also helps increase sales and track progress as well as analyze customer behavior.

Key features:

  • Over 300 integrations available
  • Sales forecasting tools
  • Progress tracking
  • Customer behavior and sales analytics 

Price: essential plan $14/monthly, advanced $24/monthly, professional $49/monthly, enterprise $100/monthly


close logo

Market cap: $1 B

Number of clients:50,000

Why users like it: Close is the type of CRM software that helps teams communicate better through bulk email, built-in calling and voice messages and such tools can be used for interacting with customers as well. It is the type of CRM focused on sales improvement through detailed analysis and reports of previous sales and accurate market prediction.  

Key features:

  • Listing leads
  • Contact storage
  • Sales leaderboard
  • Bulk email sending
  • Task management tools
  • Built-in calling

Price: 14 days free trial, starter plan $29/monthly, basic plan $69, professional plan $99/monthly, business plan $149.

SAP Service Cloud

sap service cloud logo

Market cap: 500 M

Number of clients: 425,000

Why users like it: SAP is ideal for offering your customers personalized experiences that are tailored according to their customer behavior. Small and medium size companies prefer this software over others thanks to its ability to analyse the behavior of their clients, helping the team to understand their audience better.

Key features:

  • Customer service tools
  • Omnichannel communication
  • Gamification tools
  • After-sales features

Price: prices offered upon request  


sugarcrm logo

Market cap: $450.00M

Number of clients: 2 million

Why users like it: Most clients enjoy this software for its simplicity and efficiency. You can track everything from contacts to activities and sales in one minimalistic dashboard. It will support creating marketing campaigns and documents tailed for the needs of the customers.

Key features:

  • Tracking activity
  • Sales tracking
  • Reports
  • Campaign tools
  • Customer behavior tools

Price: sell plan $49/monthly, serve plan $80/monthly, market plan $1000/monthly


zoho logo

Market cap: $15 M

Number of clients: 75 million

Why users like it: Zoho makes it easy for businesses to get familiar with using CRM and clients like the free plan that allows them to explore the basic features at no fee. It allows small companies to analyze their sales and decide what other tools they need to meet their clients’ needs best. The enterprise and ultimate plans use AI to analyze customer behavior and better predict sales.  

Key features:

  • Sales automation
  • Process management
  • Email marketing
  • Social media integration
  • Analytical reports regarding customer behavior

Price: free basic plan for 3 users, standard plan $14/monthly, professional $23/monthly, enterprise plan $40/monthly, ultimate plan $54/monthly

SumatoSoft Develops Software that Delivers Real Business Value

At SumatoSoft, we help companies to digitalize their businesses by providing relevant software solutions. We have cooperated with various businesses for 10 years and built a great reputation in custom software development of very complex solutions. 

  • Our clients’ satisfaction rate is 98% thanks to our strong commitment to deadlines and their needs
  • We work honestly and openly for fair rates
  • No communication barrier since all specialists speak English well.
  • 150+ custom software solutions.
  • 27 countries we worked with.

If you are not sure what CRM software to invest in, our experts are here to guide you towards the best SaaS solutions to boost your brand awareness and increase your sales! Contact us today


CRM SaaS will help your business improve not only the relationship with your customers but also communication and productivity within your team. The best CRM software has tools that will help you track the activity of your team and have all the important data in one place. Such software is a great investment for all types of businesses.

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